Asia Brewers Network

Vietnam’s Rooster Beers Launches Rapid Taproom Expansion

27th December 2022

Vietnam’s Rooster Beers is in the midst of launching a major taproom network in the brewery’s hometown of Ho Chi Minh City.

The brewery has just opened its fifth taproom in Binh Tan, one of Saigon’s most populous and rapidly growing districts. 

Founded in 2015, Rooster has focused its strategy on on-trade presence in mid-market venues appealing to Vietnamese drinkers.

During 2022, the brewery aggressively expanded its venue footprint, opening small-scale taprooms scattered around HCMC’s busiest urban areas including Binh Thanh and District 10.

The taprooms, casual and pocket-sized, form part of Rooster’s positioning of seeking to win over drinkers from larger commercial beer brands like Heineken and Bia Saigon.

rooster beers vietnam taproom saigon

Rooster Beers’ taproom in District 10, Ho Chi Minh City.

Tiệm Bia Gà are a way for Rooster to bring craft beer to communities that don’t live or commute to inner city areas where most craft brewers have setup taprooms. Tiệm is a classic Vietnamese word used in local communities to identify a small shop,” shares Brand Manager Don Viteri.

“Unlike most taprooms around the world, we don’t have a kitchen. We proudly promote ‘OUR BEER, YOUR FOOD’. When we say we support local, we mean it: Rooster welcomes all neighbours to sell their food at our venues.”

“We’re excited to start running small batch beers that will only be available at the taproom, really bringing the craft beer to the people in the areas outside of the central Ho Chi Minh City area.

“The response to TBG resonates within the communities and has been overwhelming! Rooster plans a 6th location (and many more) to open up post-Tet 2023.”

rooster bia viet nam quan nhau

Another of Rooster’s taprooms located in the heart of Bui Vien, a popular nightlife area in District 1

Article by:

Oliver Woods

Oliver Woods


Beer Asia

Oliver is a marketing strategist by trade and a craft beer enthusiast by choice. He is the founder of consulting firm Beer Asia and lives, works and drinks between Kuala Lumpur, Malaysia and Saigon, Vietnam. You can find him on Twitter @oiwoods

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