Asia Brewers Network

Rooster Beers Launches In Vung Tau, Builds New Brewery

29th May 2023

Vietnam’s Rooster Beers has launched its first taproom outside of Saigon (Ho Chi Minh City) and just completed building a new brewery.

The new taproom is located in Vung Tau, a coastal city around two hours drive from Saigon, and doubles as the first outpost of any major craft brewery in Ba Ria-Vung Tau province.

“Just like many beach getaways for locals and tourists, Vung Tau was a no brainer for us,” shares Commercial Director Don Viteri.

“Hit up the beach during the day and then come to Rooster Beers Tiem Bia Ga for Rooster Hour, drink some craft beers and get some amazing local food. I recommend the Banh Khot it pairs amazingly with our Vung Tau Pilsner.”

rooster bia o vung tau bia thu cong

The taproom continues Rooster’s unique concept of “Our Beer, Your Food” that allows customers to bring their own food or even order from food delivery apps direct to the venue.

Asia Brewers Network had previously reported on the brewery’s rapid taproom expansion over the past year, with the Vung Tau location being Rooster’s sixth venue.

In parallel with the increase in direct sales channels and overall beer distribution domestically, Rooster has just finished building a new brewery to keep up with demand.

“Rooster Beers has had a growth spurt so in order to keep up we’ve had to move from our 1,000 Sq m2 brewery to a new 2,000 Sq m2 warehouse,” shares Mr Viteri. “Very exciting times ahead!”

As part of the construction project, the brewery acquired new equipment and expanded their production and storage capacity.

At time of publishing (29 May), brewing operations had just gone live.

rooster beers new brewery in vietnam

A snapshot of the new Rooster Beers brewery under construction

Article by:

Oliver Woods

Oliver Woods


Beer Asia

Oliver is a marketing strategist by trade and a craft beer enthusiast by choice. He is the founder of consulting firm Beer Asia and lives, works and drinks between Kuala Lumpur, Malaysia and Saigon, Vietnam. You can find him on Twitter @oiwoods

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