Singapore’s longest-running craft brewery, Brewerkz, has once again partnered with national water agency PUB to create a beer from 100% recycled water.
The brew has been created to celebrate Singapore International Water Week (SIWW) 2022 which runs from 17th to 21st April.
A Uniquely Singapore beer with premium ingredients
At its debut during SIWW 2018, NEWBrew, with its special taste profile and clean, ultra-crisp finish, proved an irresistible hit with local and international delegates who attended the event.
This time, Brewerkz has upped the ante with the 2022 version: a Tropical Blonde Ale made using the finest ingredients, including premium German barley malts, aromatic Citra and Calypso hops, as well as Kveik, a fast acting Norwegian farmhouse yeast that’s all the rage at the moment in brewing circles.
The result – a highly quaffable beer suitable for Singapore’s tropical climate, with a smooth, toasted honey-like aftertaste.
The eye-catching can design features three of Singapore’s water catchment areas
Eye-catching can design
The creativity isn’t limited to what’s inside the can. Following on from their success at the 2021 Craft Beer Marketing Awards the Brewerkz creative team have produced three eye-catching designs for the cans the beer is packaged in.
Each of the three NEWBrew cans sports a different design that features vibrant artwork showcasing the Marina Barrage, MacRitchie Reservoir and the Singapore River – three iconic local water landmarks that contribute to Singapore’s water sustainability efforts and are also well-loved spots for leisure and to enjoy nature.
“We are delighted to partner Brewerkz to bring NEWBrew back again” said Mr Ryan Yuen, Managing Director of SIWW “it is part of PUB’s efforts to educate Singaporeans on the importance of water recycling and reuse as a strategy to achieve water sustainability. It also reinforces the message that NEWater is perfectly wholesome and safe for drinking, and can also be used to make a great tasting beer”.
Tan Wee Han, CEO and owner of Brewerkz, added “When the first edition of NEWBrew was launched in 2018, there was strong interest from the public and demand for NEWBrew to return in the future. We are delighted to unveil this year’s NEWBrew just as we are emerging from the pandemic. NEWBrew is a showcase of the high quality of NEWater and is proof that sustainability can be delicious,” says.
The brew will also be available to the public through Brewerkz outlets across the island, their e-store and through supermarket chains NTUC Fairprice & Cold Storage from the 12th April to the end of July.
