Đà Nẵng-based 7 Bridges Brewing Co., a well-established player in Vietnam’s craft beer scene and increasingly recognized across Southeast Asia, is marking its 8th Anniversary with a significant brand refresh.

The award winning brewery, known for its “Impact Brewing” ethos, commitment to sustainable brewing and launch of the world’s first NFT beer, has collaborated with Rice Studios to develop a striking new visual identity that reflects its ongoing evolution and deep-seated commitment to sustainability, creativity, and consumer engagement within the Asian beer market.

The rebranding initiative signals a clear step forward for 7 Bridges as it continues to expand its footprint across Southeast Asia’s premier beer market.

Central to this new look is the assertive presentation of the number “7.” This bold numeral is strategically designed for immediate and universal recognition, aiming to firmly associate the visual with the 7 Bridges Brewing Co. brand across diverse consumer bases in Vietnam and beyond.

In a move that cleverly blends tradition with innovation, 7 Bridges has also introduced “Brewtura,” a custom typeface inspired by the classic “Futura” font. This bespoke typography embodies the brewery’s Zero Waste Mission by giving new life to a familiar design, evolving its form with each application. More than just a font, Brewtura serves as a clear illustration of 7 Bridges’ sustainable design principles.

The brand refresh also extends to the brewery’s core beer lineup, now showcased in a redesigned packaging. The updated selection features:

• Dragon IPA: A smooth and approachable Session IPA, positioned as a versatile offering for any occasion in the Vietnam craft beer scene and suitable for the Asian palate.
• Beach: A crisp Blonde Ale, clearly targeting those seeking a refreshing and easy-drinking option in the tropical climate of Southeast Asia.
• Sunset: A flavourful Fruit Wheat beer, promising a bright and aromatic experience for consumers looking for innovative craft beers in Asia.
• Son Trà Haze: A timely addition to their portfolio, this 4.4% ABV Light Hazy IPA directly addresses the growing demand for this style in the Asian beer market. It’s also presented as the accessible “little sister” to their acclaimed Hai Van Haze, leveraging existing brand recognition within Vietnam and the region.

The packaging for the new Core Range beers show off the new 7 Bridges Brewing Company logo [Photo: 7 Bridges Brewing Co.]

With four taprooms strategically located across Vietnam and an expanding distribution network throughout Asia, 7 Bridges continues to be a driving force in sustainable brewing practices, a recipient of numerous accolades for its craft beers, including many wins at the Asia Beer Championship, and an active participant in local community initiatives within Vietnam.

This rebranding initiative underscores 7 Bridges Brewing Co.’s ambition to further cement its position within the competitive Asian craft beer landscape. By strategically combining a confident new visual identity with an updated core range of beers and a steadfast commitment to its core values of sustainability and innovation, the brewery appears well-positioned for its next phase of growth and influence in Vietnam and across Asia