Vietnamese craft brewer launches a new slim can design for its Blonde and Dark beers

Rooster Beers, a Vietnamese craft brewer based in Ho Chi Minh City, has launched a new slim can design for its Blonde and Dark beers on 23 January 2024. The launch coincided with the opening of Rooster Beers’ latest taproom, or Tiệm Bia Gà, in Ho Chi Minh City’s District 7. The new outlet brings Roosters Beers’ number of taprooms in the city to six.

According to the company’s press release “Rooster Beers has always been synonymous with creating traditional and crushable craft beers but breaks away from western-style conventions, and the new sleek can design is a testament to this philosophy. The carefully curated design elements bring a fresh and vibrant feel to the packaging, ensuring that the cans are as captivating as the beer inside.”

Rooster Beers was first established in Ho Chi Minh City in 2015, with the stated aim of creating quality, easy-drinking beers tailored to Vietnamese tastes that were not transplants from US craft culture, but brands that were entirely Vietnamese. The new can design is intended to support this.