Asia Brewers Network

New Zealand’s Behemoth Partners With Ballast Point

21st September 2022
Fermentis

New Zealand’s Behemoth Brewing Company has inked a brewing partnership with California’s Ballast Point Brewing.

The reciprocal brew under license partnership will see each brewery producing each other’s beers for their respective local markets.

Under the agreement, Ballast Point will brew 80,000 litres of Behemoth’s beers for the California market and there are plans afoot to increase production volume “substantially” within the first year.

Behemoth will also continue to brew Ballast Point’s beers under license for the New Zealand market.

The agreement comes as Behemoth saw a 127% improvement in revenues between 2021-2022, driven by the brewery’s pivot to digital and a substantial increase in both on- and off-trade distribution in New Zealand.

“We’re so excited to be getting our distinct brand and flavours out to more of the world. These kinds of agreements are a fantastic opportunity for craft breweries and beer lovers alike,” shared Behemoth Co-CEO Hannah Miller Childs.

“Not only are we expanding our market and audience to new geographies, but we’re able to bring new varieties from well-respected breweries like Ballast Point to our shores for the Kiwi market to experience.”

The Kiwi brewery is also making a major push into neighbouring Australia via an agreement with supermarket chain Coles, with Behemoth to supply around 72,000 litres specifically for the Australian retail giant.

 

Article by:

Oliver Woods

Oliver Woods

Founder

Beer Asia

Oliver is a marketing strategist by trade and a craft beer enthusiast by choice. He is the co-founder of Kakilang Brewing Company, a nomadic nano-brewery and lives, works and drinks in Saigon (Ho Chi Minh City), Vietnam. You can find him on Twitter @oiwoods

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