To mark its 50th venue opening, the company is slashing the price of first beer purchases at all its outlets

The Beer Café, India’s largest alco-beverage chain, has announced the opening of its 50th outlet in Ludhiana, Punjab, marking a significant expansion milestone.

To celebrate the achievement, the company has launched the “BIG 50” campaign, offering patrons their first drink for just INR50 (USD0.60) across all its outlets nationwide from June 5 to June 15.

The Beer Café was founded in 2012 by Rahul Singh, and over the past 12 years, the brand has successfully expanded across numerous neighbourhoods in India, becoming a favoured destination for beer lovers. The new establishment offers an expansive beer menu that features over 50 varieties, including local crafts and internationally acclaimed brews. Patrons can also pair their beers with a selection of Indian and international dishes, or opt for shareable platters, to enhance the communal dining experience.

In addition to its regular offerings, The Beer Café has introduced innovative menu items and hosted numerous beer-related events, which have substantially contributed to its popularity.