Ironhill Brewery from Bengaluru launches new beer with Aliens Tattoo workshop

Ironhill Brewery has partnered with Aliens Tattoo to launch a collaborative beer called ‘Cosmic Lager’ in Bengaluru, India. Aliens Tattoo is renowned for its creative and hyper-realistic tattoo work, while Ironhill aspires to a bold and legendary craft culture that unites people across India.

Cosmic Lager was launched on May 10, and made available on May 19 at Ironhill’s Bengaluru brew house at an event that included an Aliens Tattoo workshop. The workshop ran from noon to 6:00pm, and provided hands-on tattoo training, live tattoo showcases, and free consultations, among other activities. The event also provided opportunities for participants to win various prizes.

Prateek Rao, Head of Brand Marketing at Ironhill, said that the collaboration was a fusion of creative cultures that provided an opportunity to bring together two distinct forms of artistry under one roof. Ameesha Karnani, Brand Partnership Specialist at Aliens Tattoo, said the event offered attendees a multi-sensory adventure, both within its studio and beyond. “Teaming up with Ironhill has allowed us to design a one-of-a-kind experience that combines taste and tattoo,” said Karnani.

The event comes at a time when Bengaluru is reportedly facing a serious beer shortage as demand for chilled beers surges due to warmer temperatures.

Cosmic Lager is now available exclusively at all Ironhill outlets.