Singapore’s upcycled beer brand CRUST Group has seen a CAGR of 70% since its first year of business, which has catalysed its overseas expansion plans and diversification into categories beyond beverages.

According to Low Jia Yu, Head of Marketing for CRUST Group, the CAGR resulted from CRUST’s growing presence and larger contract sizes in Singapore and Japan. With these results, the Group is now eyeing expansion in Asian markets such as Indonesia, South Korea, Taiwan and Thailand.

CRUST Group is a Singapore-based company upcycling food waste and loss into beverages and other products for their food service and retail partners.

Founded in 2019, they work with restaurants and hotels to turn leftover bread into beer-making ingredients and upcycle food waste into non-alcoholic beverages. Their beers are marketed under the CRUST brand and non-alcoholic beverages under the CROP brand.

The Group also reports that to date, they have saved 2,560kg of food waste, producing 50,000 liters of beverages in total.

Their range of beers can be viewed here: https://www.crust-group.com/sg

CRUST conducted several pilot projects in Japan in 2021, including a collaboration with the Kitakyushu City Council to launch a tomato beer.