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Corona is most valuable beer brand in Kantar’s BrandZ Rankings

21st June 2024

AB Inbev dominates the global beer brand value ranking with eight of its brews in the top 10

Corona has been named the most valuable beer brand globally in Kantar’s BrandZ recent rankings, with a valuation exceeding US$19 billion. The Kantar BrandZ Most Valuable Global Brands Report, published annually, ranks the world’s top brands, sector leaders, and emerging brands.

Including Corona, eight out of the 10 most valuable global beer brands are owned by AB InBev, underscoring the Belgian brewing giant’s dominance in the global industry. Other AB InBev brands that made it into this year’s top ten ranking include Budweiser, positioned as the second most valuable beer brand in the world, followed by Modelo in fourth place, Brahma in fifth place, Michelob Ultra coming in at sixth, Bud Light at seventh, Skol at eighth, and Stella Artois at 10th. Heineken and Guinness were the two other beer brands making it into the top 10, coming in at third and ninth places, respectively.

Kantar CEO Chris Jansen said Corona’s global growth and its strategic expansion into key markets such as Brazil, China, and South Africa, alongside its steadfast presence in Mexico, have propelled it to the top of the rankings.

AB InBev’s Global Chief Marketing Officer, Marcel Marcondes, attributed Corona’s success to its unique blend of emotional and functional appeal. Consumers, Marcondes also added, appreciate that Corona is one of the first global beverage brands with a net zero plastic footprint.

Kantar’s methodology includes financial data analysis and extensive consumer research, ensuring a comprehensive view of the competitive landscape.

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Asia Brewers Network

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