The Seoul based brewer, known for their flamboyant retro-chic outlets, have opened their 6th taproom in the South Korean capitol.
Artmonster Brewery’s new 1600 square foot outlet, located in a popular café street outside Seongbok Metro Station, has been designed in the style of an English open terrace pub with illuminated stained glass panelling.
The eye-catching fuchsia panel exterior reflecting the striking outlet design redefining, as Artmonster often do, the traditional “industrial” taproom model.
Situated outside the trendy Day Park mall, patrons can choose to see-and-be-seen on the outlet’s 7 street-side tables or hide away in it’s stylish interior bathed in the multi-colours of it’s stained glass decorative panels. When full the Seongbok outlet is be able to sit 90 guests.
When asked by the Asia Brewers Network why they went ahead with the opening of the outlet with food and beverage outlets still reeling from the effects of the coronavirus outbreak, COO and Brewmaster Andrew park explained “We are trying to be as optimistic as possible and looking to overcome these arduous times by accepting this uncontrollable situation as an opportunity to expand.”
Noting that they hoped to open between 5 and 10 more outlets in the coming year he observed “Many pubs are closing especially at hotpots we were looking to open in the future. So it is much easier to secure a lease at the moment. We are also expanding our brewery capacity five fold – hopefully our investment strategy pays off when a competant Vaccine is introduced”
The multi-award winning brewery, founded in 2017, has their production facility on the outskirts of Seoul and currently operate 5 other taprooms around the South Korean capitol with concepts ranging from Hong Kong Retro (Gangnam) to US Traditional Movie Theatre (Yeondungpo) and Korean Folk Home Pub styles (Ikseon-Dong).