Ludwigsburg, Germany, 20 January, 2022

As of January 1, 2022, Florian Schneider has taken over the position as Managing Director Sales and Marketing / CCO of ZIEMANN HOLVRIEKA GmbH, Ludwigsburg.

He succeeds Lars Roed Nielsen, who moved as CEO to the sister company ZIEMANN HOLVRIEKA Asia in China.

“In his previous areas of responsibility, first as Sales Manager EMEA and later as Sales Manager Process Technology, Florian Schneider has done an outstanding job. The expansion of his responsibilities to the entire division will further advance our company”, says Klaus Gehrig, CEO of ZIEMANN HOLVRIEKA GmbH, adding “With his global network, which he constantly maintains, as well as his pronounced intercultural understanding, he is predestined for the upcoming tasks.”

The new Managing Director Sales and Marketing, Florian Schneider (left) and Klaus Gehrig, Managing Director

Florian Schneider is a trained brewer and maltster. After his vocational training, he worked for several years in various Bavarian breweries. Following his studies in industrial engineering at the University of Applied Sciences in Landshut, Schneider continued his professional career in the sales department of a well-known brewery plant manufacturer in the Asia-Pacific region before joining ZIEMANN HOLVRIEKA in 2017.

Here, he initially held the position of Sales Manager EMEA, but was soon also responsible for the APAC region and subsequently for global sales in the area of process technology. In this way, he made a significant contribution to the company’s success.

About his new position as Managing Director at ZIEMANN HOLVRIEKA, Florian Schneider says: “In recent years, we have realized many new projects in a wide range of industries and countries and gained very satisfied customers. I will do my utmost to ensure that we continue this successful path. In doing so, I can rely on a highly motivated team. I am very much looking forward to the new task and the future challenges.”