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Tiger Launches Program To Support Vietnam’s F&B Scene


tiger bia viet nam goi ten quan quen

Tiger has launched a series of campaigns, worth a total value of more than VND 12 billion (USD 520,000), to fuel the spirit of recovery for local F&B businesses during the fourth Covid wave, where Ho Chi Minh City and many southern provinces experienced the longest shut down since the start of the outbreak.

Tiger already supported takeaway food outlets with beer combo deals but will now kick-off additional activities to support bars and restaurants in a build-up to a full re-opening.

Tiger is re-activating its “Uncage the Streets” campaign with its “First Round On Us” initiative where consumers will receive a complimentary Tiger beer at thousands of participating outlets across 20 cities and provinces nationwide.

Particularly in HCMC, Binh Duong, and Da Nang, Tiger is also launching a social campaign, “Call Out Your Favorite Outlet, Fuel Their Courage,” to send a motivating message to support the F&B community overcoming this difficult time.

In detail, consumers at participating outlets can share pictures taken at their favourite outlets on their personal Facebook or Zalo page with the hashtag #Tigerbeer #GoiTenQuanQuen and they will receive 2 complimentary Tiger® bottles (or cans) to consume at the outlet.

There will be an estimated 1 million complimentary Tiger beer bottles for dine-in consumers to encourage them to return to local outlets, supporting their recovery.

Heineken Vietnam’s Marketing Director Ms Anna Bizon shares: “Raised in the streets of Vietnam, Tiger has always contributed to the growth of local partners and businesses through practical initiatives with real impact. This program is part of a meaningful series to support the community and also marks the second year Tiger has led a campaign to help businesses and encourage consumers to return to the new normal”.

“At the same time, we are still strictly complying with regulations issued by the Government as well as reminding outlets to also do so to ensure health and safety when they fully reopen.”

With a total of thousands of bars and restaurants participating nationwide in both programs, Tiger aims to encourage consumers to come back to the market safely and visit their favourite outlet.

In 2020, Tiger Beer ran an “Uncage The Streets” campaign – offering 1,5 million free Tiger bottles for consumers at outlets, creating an opportunity for F&B outlets to gain public support upon reopening.

Details of the campaign are updated on Tiger’s official Facebook fan page at

Article by:

Oliver Woods

Oliver Woods


Beer Asia

Oliver is a marketing strategist by trade and a craft beer enthusiast by choice. He is the co-founder of Kakilang Brewing Company, a nomadic nano-brewery and lives, works and drinks in Saigon (Ho Chi Minh City), Vietnam.

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