Asia Brewers Network

First Key Capital Advisors appoint new Managing Partner


Vancouver, Canada, 14 September, 2021

Chris Barrow, Former Chief Strategy Officer of Heineken, Joins First Key Capital Advisors as Managing Partner.

First Key, a brewery consulting firm working around the world for over 30 years, has announced that Chris Barrow, an industry leading executive will join the team. His new role will be Managing Partner with First Key Capital Advisors, the investment advisory group at First Key Consulting.

“With his global brewing experience, Chris brings a strong strategic advantage to clients,” says Dr. Heather Pilkington, Managing Director and CEO at First Key Consulting.

Prior to joining First Key Capital Advisors, Chris held senior leadership roles in the brewing industry in Asia, Africa, Europe and North & South America. He worked with SABMiller in various roles around the world for over 15 years and then joined Heineken in 2004. Chris ran a number of global projects in Asia and Latin America before becoming Managing Director for Heineken’s Latin America business unit.

Chris Barrow First Key

Chris Barrow

He was the President of Grupa Zywiec, Heineken’s Polish brewery, from 2007 to 2010 and in 2010 was appointed to run the newly acquired FEMSA beer business in Brazil, HEINEKEN Brasil. From there, Chris was promoted to the position of Chief Strategy Officer for Heineken working directly alongside the CEO to lead the organic and inorganic strategic development for the company. From 2015 to 2017 Chris was Chief Strategy Officer for Pabst Brewing Company.

“At First Key Capital Advisors our mission is simple – to lean on our brewing industry expertise and experience to create added value for our clients far beyond their expectations.” says Barrow.

First Key Capital Advisors provides M&A sell-side and buy-side services, recapitalization and transaction advisory services to breweries and beverage companies, private equity clients, family offices and investment banks around the world.

“With our deep industry experience, we have a proprietary source of good deal flow, with a unique ability to assess opportunities and then drive value creation once invested,” says Barrow.

About First Key Capital Advisors

First Key Capital Advisors is an investment advisory firm to the global brewing and beverage industry. To learn more about First Key Capital Advisors please visit

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First Key Capital Advisors

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