Bozeman, MT, USA, 22nd September, 2020
The first Craft Malt Week will take place later this month to spotlight the vital role craft malt plays in brewing and distilling. Created by the United States’ Craft Maltsters Guild (CMG), and building upon their first successful Craft Malt Day in 2019, inaugural Craft Malt Week will be happening September 27th to October 3rd, 2020.
Craft Malt Week showcases the craft malt industry through events and social media spotlights.
During the week, Craft Malt Day, set on the same day as the Harvest Moon, falls on Thursday, Oct. 1. This day also commemorates the one-year anniversary of the launch of CMG’s Craft Malt Certified Seal program. During its first year, the guild achieved “coast to coast” utilization of the seal and is fast approaching its goal of 100 brewery and distillery members using it in its first year.
Craft Malt Week’s purpose is to raise awareness and share knowledge about craft malt through social media highlights. The week will also include local and regional events organized by CMG member malthouses, breweries, distilleries and more. Due to the pandemic, participants are encouraged to get creative with virtual events, safely-distanced in-person events or hybrid approaches.
Want to get involved? The Guild has made it easy for people across the craft malt industry to get involved. Maltsters, brewers and distillers are asked to share their supply chain success stories by tagging @craftmalting and using the hashtag #craftmaltweek on Instagram and Facebook. CMG will share some of the most inspiring stories on the Guild’s social media feeds during Craft Malt Week. Additionally, CMG invites craft malt enthusiasts to join it in elevating an all encompassing industry voice during the week by tagging @craftmalting and using the hashtag #craftmaltweek in posts and stories so it can reshare them.
Along with this elevated social media presence, CMG encourages craft malt enthusiasts to engage their community through virtual or in-person events during Craft Malt Week. Examples of some events planned for the week include Root Shoot Malting’s 100 Year Lease short documentary film premiere and a virtual tour of UC-Davis’s brewing and malting lab. More events are planned to be added in the coming days.
Learn more about Craft Malt Week and how to get involved on CMG’s website.
