Asia Brewers Network

ABN Talks: Hannah Jefferys, Saigon Cider (Vietnam)


Peace, Love & Apples: The Saigon Cider Journey

Oliver Woods talks with Saigon Cider founder Hannah Jefferys and explores the trials and tribulations of setting up a cidery in Southeast Asia.

Cider is taking over the world, one apple at a time. With the cider market predicted to grow at 8% over the coming five years and fast-growing consumption in Asia, the beverage deserves much more attention.

Oli and Hannah discuss her journey from architecture to building Vietnam’s leading cidery (est. 2013), the prospects for cider’s growth in Saigon and around the region, and her recent recognition for her locally inspired ciders in regional and global competitions.

View the full session in the video below.

Article by:

Oliver Woods

Oliver Woods

Oliver is a marketing strategist by trade and a craft beer enthusiast by choice. He is the co-founder of Kakilang Brewing Company, a nomadic nano-brewery and lives, works and drinks in Saigon (Ho Chi Minh City), Vietnam.

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