San Miguel’s extra-strong beer ranks 26th place in Kantar BrandZ’s most valuable SE Asian brand list
Red Horse Beer, a popular extra-strong beer produced by San Miguel Corporation, has been named one of the top brands in Southeast Asia by Kantar BrandZ for the second consecutive year.
The beer, which is sold in more than 70 markets outside the Philippines, ranked 26th in Kantar BrandZ’s 2024 list of the 30 most valuable brands in Southeast Asia, an improvement from its 28th position in 2023.
With an estimated brand value of US$1.45 billion, Red Horse Beer was the only Filipino brand to make it to the top 30 and is also the highest-ranked alcohol beverage brand on the list.
The brand’s rise in rankings has been attributed to its bold persona, often associated with the local rock and roll music scene, as well as its support for communities linked to sports and gaming.
Red Horse Beer’s marketing approach is built around its ‘astig’ (tough) equity, which resonates with a diverse consumer base.
The brand has made efforts to include women in its advertising campaigns, a move that promotes inclusivity and diversity.
Its strong online presence, especially through its ‘Sarap Tama’ YouTube channel, has contributed to its popularity.
The platform delivers humorous content while emphasising messages of responsible drinking, aligning with the brand’s broader goals of balancing entertainment with social responsibility.
Red Horse Beer’s continued recognition in Southeast Asia highlights its growing influence both locally and abroad. Its marketing strategies, which blend entertainment with a message of responsibility, have contributed significantly to its increasing brand value.
Kantar BrandZ is a globally recognized consumer-focused brand equity insight provider. Since 2006, its brand valuation series has served as a reference for marketers, researchers, and strategists worldwide.
Its Most Valuable Global Brands ranking includes regional and country-specific listings, offering insights into brand strength across different markets.
