China’s top beer producer rolls out its Snow Beer brands across the US

China Resources Snow Breweries (CRSB), a leading beer manufacturer in China, has announced that it is officially entering the North American market. Established in 1993, China Resources Snow Breweries has been at the forefront of China’s growing beer sector over the past decade.

The brewer has consistently topped the domestic Chinese market in sales since 2006, making it one of the top selling beer brands in the world. The company’s portfolio of beer brands includes ‘Brave the World’, ‘Classic Snow Beer’ and ‘Opera Mask’.

The only certified import agent of Snow Beer in the US market will be Ever Grand Imports, part of the Ever Grand Group, an import company that specialises in bringing foreign beers to the US market, according to its website. Ever Grand is tasked with leading the operational phase of rolling out the nationwide campaign as the exclusive distributor of Snow Beer.

The company has already started the roll-out of the ‘Brave the World’ brand at the end of 2023, which is now available in supermarkets, liquor stores and restaurants across California, New York state, and Washington State, among others. Its ‘Classic Snow Beer’ brand is scheduled to be available for purchase in outlets in the second quarter of 2024, and the ‘Opera Mask’ series should debut in late 2024 or early 2025.