Indian brewery Bira 91 has launched ‘Imagined in India’, a limited release of four seasonal beers inspired by local ingredients and creative culture.

The beers include a Bollywood IPA, a Kokum Sour (made with kokum fruit popular on India’s Konkan coast), a Brown Ale and Mango Lassi (a blend of Bira’s Wheat Ale and a “milkshake beer”).

The CEO of Bira 91, Ankur Jain shared that “‘Imagined in India’ is an attempt to bring together the many flavors of India and its creative energy fueled by emerging artists, entrepreneurs, and startups.”

The Imagined in India portfolio include (from L to R) Bollywood IPA, Kokum Sour, Mango Lassi Ale & Brown Ale

“Each beer is brewed with unusual ingredients – local and seasonal – which makes them unique and bursting with flavour. Experimental. Creative. Flavorful. Limited – each of these flavours – Bollywood IPA, Kokum Sour, Brown Ale, and Mango Lassi is sure to elevate the beer experience of Indian consumers.”

To further develop the packaging design for each of the four limited-edition beers, Bira 91 collaborated with Kulture Lab, a design studio & creative network.

Bira onboarded four Indian artists from the Kulture Lab –Ranganath Krishnamani, Osheen Siva, M. Sajid and Prince Lunawara to “showcase a vibrant palette of local stories around shared identities painted onto these beer cans”.