Bira 91 has opened up its third directly operated outlet, bringing it’s beers to the heart of the Delhi NCR, at the upscale DLF CyberHub in Gurugram, India.
Named the Bira 91 Taproom, it opened its doors to the public on 28th July 2023, offering an impressive selection of 16 beers on tap. The brews are complimented by a food menu curated by celebrity chef Vicky Ratnani and specialty cocktails curated by popular sommelier Magandeep Singh.
The new Taproom spreads across an area of 3,700 sq. ft and can accommodate over 120 people. According to Bira, every element in the new taproom was carefully crafted to provide ‘an unparalleled blend of taste, ambience, and excitement’, embodying the brand’s creative, playful, and vibrant nature, with the ceiling, murals, and lighting incorporating its distinctive colors and patterns.
Bira 91 Taproom is also home to the first-ever offline Bira 91 Merch Store, showcasing some of the most-loved merch from the brand. It will also serve as a venue for live experiences, including music, sports screenings, pub quizzes, and beer education workshops and tastings.
Commenting on the launch, Ankur Jain, Founder, and CEO at Bira 91, said “As we continue our journey to build India’s largest D2C platform for beer innovation, we are ecstatic to bring the Taproom experience to Delhi NCR. Nestled amidst the buzzing CyberHub in Gurugram, the new Taproom serves as a haven for beer enthusiasts and becomes a catalyst for fostering the beer culture in the city”.
“We are certain that Taproom will redefine the landscape of beer in Delhi NCR, setting the stage for a future, brimming with exciting, experimental and flavorful beers.”
Rahul Singh, Senior Vice President, Pubs at Bira 91, commented on the Indian beer scene, saying that “Beer consumption in India thrives at multiple levels, with the out-of-home experience playing a pivotal role in nurturing the country’s growing beer culture. The increasing availability of diverse and premium beer options has not only democratized the industry but also shaped the evolving Indian taste palate. Bira 91 has led the beer revolution … with the introduction of Bira 91’s latest Taproom in CyberHub”.
The new Taproom will also introduce beer enthusiasts in the Delhi NCR region to Bira 91’s Make Play Thursdays, where Bira releases a new beer every week, actively engages with consumers to gather feedback, and craft brews that truly resonate with the aspirations of the millennium city.
This is Bira’s third launch following their two award-winning Taprooms in Bengaluru and is the first one in Delhi-NCR region.