In the dynamic world of craft brewing, where innovation meets tradition, flavor is king. For brewers across Asia – where diverse palates, climate conditions, and production scales converge – achieving consistent, high-impact hop character while maintaining efficiency and clean labeling is a formidable challenge.
Enter PRYSMA, a revolutionary hop-derived flavor platform developed by BarthHaas, designed to empower brewers with precision, flexibility, and sustainability.
What Is PRYSMA?
PRYSMA is not just another hop extract. It is a flowable liquid hop flavor platform built on a 100% hop-derived carrier technology. This unique formulation allows hop oils and other natural flavors to fully disperse into both hot and cold aqueous solutions – without the need for synthetic emulsifiers, solvents, or pre-mixing.
This means:
- Faster flavor and aroma transfer
- Stable suspension for a longer freshness
- No notable bitterness or resinous notes
- Clean labeling and natural ingredient transparency
For brewers, this translates into a product that is easy to dose, highly adaptable, and capable of delivering consistent results across a wide range of beer styles and production environments.
Why It Matters for Craft Brewers in Asia
Craft brewers in Asia are navigating a complex landscape: rapid market growth, evolving consumer preferences, and increasing demand for low- and no-alcohol options. PRYSMA addresses these challenges head-on:
1. Flavor Impact Without Compromise: PRYSMA enables brewers to build custom flavor profiles using hop varietals like Citra, Galaxy, Mosaic, and Saaz, or even non-hop natural flavors like grapefruit or coriander. Whether you’re crafting a hazy IPA in Vietnam or a citrus-forward lager in Japan, PRYSMA delivers bold, stable flavor without bitterness pickup.
2. Efficiency Across the Brewing Process: From whirlpool to post-filtration, PRYSMA can be dosed at any stage. This flexibility allows brewers to:
- Diversify production streams from a single wort
- Reduce production time
- Eliminate the need for multiple flavoring products
3. Sustainability and Waste Reduction: PRYSMA’s liquid format means:
- No spent hop material
- No additional cleaning or disposal
- Lower shipping and storage costs due to concentrated volume
This is especially valuable in regions where water and energy conservation are top priorities.
Built for Consistency and Scale
One of the biggest hurdles for craft brewers scaling up is maintaining flavor consistency. PRYSMA’s hop-based carrier ensures:
- Batch-to-batch uniformity
- 100% Dispersion without ongoing agitation
- Stable suspension of hop and natural flavor oils for longer freshness
This makes it ideal for brewers to expand into regional or export markets where product stability is critical.
Technical Features & Benefits
Use Cases for Craft Brewers
New Product Development (NPD): PRYSMA simplifies formulation and accelerates trial brewing. Brewers can iterate quickly, test new flavor combinations, and bring products to market faster.
Production Scaling: Technical brewers can rely on PRYSMA’s consistent performance at all volumes. Its flowability and compatibility with existing systems reduces operational friction.
Marketing and Differentiation: With clean labeling and “from the named source” (FTNS) credentials, PRYSMA supports brand storytelling and appeals to health-conscious, ingredient-savvy consumers.
Procurement and Cost Control: PRYSMA’s concentrated format and zero-waste profile reduce storage, shipping, and disposal costs – key considerations for breweries operating in space- or resource-constrained environments.
PRYSMA stands out as a platform offering full dispersion, clean labeling, and post-filtration flexibility – a trifecta that’s rare in the hop product landscape.
Final Thoughts: A Platform for the Future of Brewing
PRYSMA is more than a product, it’s a platform for innovation. For craft brewers across Asia, it offers a way to:
- Elevate flavor without complexity
- Scale without sacrificing quality
- Differentiate without compromising authenticity
Whether you’re a small batch pioneer in Da Nang, a regional powerhouse in Seoul, or global player from China, PRYSMA gives you the tools to brew boldly, efficiently, and sustainably.
For more information visit https://www.barthhaas.com/ or visit the Barth Haas team at the Brew Asia Trade Fair this October in Bangkok.
