Asia Brewers Network

Premiumization and the Digital Marketplace


If you’re looking for actionable insights and ideas to level up your marketing, SEA Brew 2022’s Sales & Marketing Track’s two key sessions promise to deliver the goods.

Starting on Day 1 with Beer Near Me: Winning The Digital Battle For Customers, Beer Asia’s founder Oliver Woods will share digital marketing tips and tricks for breweries, distributors and B2B businesses in the beer supply chain.

Beyond easy-to-implement suggestions and a cheat sheet for running successful social media campaigns, the workshop will include a self-audit designed for the industry – perfect if you want to improve your brand’s online presence!

Oliver Woods SEA Brew

Beer Asia Founder and Digital Strategist Oliver Woods shares tips & tricks to get noticed online

Oliver will share insights from over 15 year of experience in digital marketing agencies during which he has co-founded 2 and also launched his own beer brand.

Day 2 sees craft beer marketing specialist Grace Whitby explore then concept of premiumisation in the global and Asian beer industry and deliver a workshop that guides beer brands on how to tap into this phenomenon.

Her workshop – Raising The Bar: Answering The Challenge of Premiumisation – will cover all key steps and questions to ensure your brewery is ready to answer the ever-evolving brand and sales challenge of being relevant to a new generation of consumers while improving revenue and growth.

Grace began her career in marketing in the Growth Team at ground-breaking craft beer brand BrewDog. She then moved to Fourpure Brewing Co. as Brand Manager, where her tenure saw strong brand and sales growth leading to successful acquisition by Lion Australia. She has also worked on internationally recognised brands Little Creatures and New Belgium’s Voodoo Ranger. She is currently the the Marketing Manager at Vietnam’s Heart of Darkness Brewery.

If building your brand is a top priority for you, these sessions are definitely not to be missed.

The annual conference and trade fair, back after 2 years online, will be held in Bangkok’s Berkeley Hotel on 27th & 28th October.

A 2 Day SEA Brew pass covers complete access to the conference rooms and trade fair, the Asia Beer Championship awards presentation, international buffet lunch on both days of the show and even access to the complimentary conference beer bar. Don’t miss out, book your tickets to SEA Brew 2022 today at:

Article by:

Asia Brewers Network

Asia Brewers Network

Dedicated to delivering brewing news from around the region, insights and analysis of industry trends and educational opportunities to brewers across Asia.

Share this article