Asia Brewers Network

Using Branding & Positioning To Win In Times Of Uncertainty

Fermentis

Being small businesses, craft breweries and independent beer distributors have the advantage of flexibility and are uniquely positioned to rapidly re-organise their operations and marketing strategies during times of uncertainty.

Key Discussion points include:

– Building a Resilient Brand: a proven, data-driven approach to emerge from the crisis stronger

– Around the World: strategies businesses are using right now to keep their pipelines alive

– Winning During Covid-19: ideas & tactics you can deploy immediately

Presenter Oliver Woods, Industry Strategist & Digital Marketer, presents this 1-hour seminar and is joined after for a panel discussion featuring guest panellists from Singapore John Wei (CEO & Head Brewer, Brewlander) and Joseph Barratt (CEO, Trouble Brewing & Mutant Communications).

This session offer insights and strategies for craft brewing and beer distribution businesses to maintain and even develop their marketplace positioning.

First aired on 16.04.2020

Article by:

Oliver Woods

Oliver Woods

Founder

Beer Asia

Oliver is a marketing strategist by trade and a craft beer enthusiast by choice. He is the founder of consulting firm Beer Asia and lives, works and drinks between Kuala Lumpur, Malaysia and Saigon, Vietnam. You can find him on Twitter @oiwoods

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